MountForce in Venice

As part of the Motion campaign, MountForce had the opportunity to travel to Venice to capture the release within one of the most iconic cities in Europe.

With Motion developed around movement, performance, and summer training, Venice provided the perfect setting to combine atmosphere, exploration, and real-world performance throughout the campaign visuals.

The campaign began during the early hours of the morning, moving through the streets and canals of Venice before the city became crowded. From narrow walkways and bridges through to open waterfront locations, the shoot focused on capturing Motion within an environment built around movement, energy, and summer conditions.

Throughout the experience, the Motion T-shirts were worn across long days of walking, running, and everyday movement throughout the city, performing within warm European summer conditions while maintaining a lightweight, breathable, and comfortable feel throughout the campaign.

Rather than relying on a traditional studio environment, the Venice campaign focused on placing Motion into real-world surroundings — showcasing the release through movement, atmosphere, and performance within the environment around it.

From early morning runs through the streets of Venice to long days spent moving throughout the city, the project reflected the direction MountForce continues to move towards — performance gear designed to perform across different environments and conditions, from Wrexham all the way to Venice.

Motion.

Built for performance. Engineered with purpose.

Earned. Not Given.

MountForce.