MountForce at Eagles Meadow: Bigger Than Expected
On Saturday 29th and Sunday 30th August, we brought MountForce to Eagles Meadow for our biggest pop-up experience yet.
After weeks of planning and preparation, we finally got to bring the brand to life in the heart of Wrexham.
The support exceeded our expectations.
More Than We Expected
Throughout the weekend, we welcomed people not only from Wrexham, but from surrounding towns and cities who had made the trip to come and see us.
Some had already been following the MountForce journey, while for others, it was their first time discovering the brand.
Seeing new people stop, ask questions and take a genuine interest in what we're building was incredible.
But what made the weekend particularly special was how much people got involved.
From spinning the wheel and taking on challenges to having conversations and sharing a laugh with the MountForce team, there was a real energy around the pop-up throughout the weekend.
It became about much more than people coming over, buying something and leaving. We got to know people, hear their stories and properly connect with those supporting the brand.
Bringing MountForce to Life
Until now, a lot of people had experienced MountForce through a screen.
Eagles Meadow gave us the opportunity to change that.
People could see and feel the products for themselves, try pieces on and experience what MountForce is about beyond social media.
Our latest Motion T-shirts proved particularly popular across the weekend, alongside products from throughout the MountForce range.
Having people come up to us before we'd even opened, asking if this was the MountForce Pop-Up, to seeing people leave with MountForce bags in their hands — those are moments we'll remember for a long time.
Just the Beginning
Unfortunately, strong winds meant we weren't able to open for our planned final day on Bank Holiday Monday.
It wasn't the ending we'd hoped for, but it didn't take anything away from what Saturday and Sunday became.
Our first Eagles Meadow pop-up gave us the chance to meet so many of the people behind the support we see online, introduce MountForce to completely new people and build genuine connections with those who came over.
To everyone who travelled to see us, bought something, took on a challenge, spun the wheel, stopped for a conversation or showed support in any way — thank you.
The weekend was bigger than we expected, and we loved every minute of it.
And we're not stopping here.
More MountForce events are coming soon.
Earned. Not Given.
MountForce.
